Jewish university students across Canada are coordinating campaigns to counter Israeli Apartheid Week.
Working with local federations, the Canadian Council for Israel and Jewish Advocacy and Hillel, students will get a one-week head start on the sixth annual Israeli Apartheid Week, which is slated for March 1-7, with a campaign called "Size Doesn't Matter."
The Jewish campaign will stress that for a small country, Israel has achieved global renown in science, medicine, technology, business and humanitarian aid. It begins the last week of February.
The second national push, to run concurrently with Apartheid Week, will be called "The Truth Campaign," and will feature posters with the messages "Don't Twist the Truth" and "Don't Play With the Truth."
A third, undisclosed campaign involving "social media" will be "a surprise," according to Hillel of Greater Toronto.
Several pro-Israel speakers are slated to appear at Ryerson and York universities and the University of Toronto.
Israeli Apartheid Week features a series of events held in cities and on campuses worldwide that organizers say aims "to educate people about the nature of Israel as an apartheid system," as well as to build boycott, divestment and sanctions campaigns.