Deputy Head of the Euro-Asian Jewish Congress PR Department Nikolai Propirniy has taken part in a media tour organized by the Israel Ministry of Tourism for the Jewish journalists of Moscow. Among those who also took part in the tour were representatives of the Russian Jewish Congress, of the “Moscow–Tel-Aviv” journal, and the Buknik Internet media project. El Al Airlines had been the Ministry's partner in organizing the tour.

The journalists were greeted during the first eve of the tour by the Israel Ministry of Tourism Hosting Department head, Binyamin Ninai. Ninai stressed, “We want people to know that Israel knows how to welcome visitors. We're very experienced in these matters – the Torah tells us how our forefather Abraham welcomed God's messengers. In comparison to ancient times, we now have many more opportunities to welcome and diversely entertain guests. Anyone can find a way to relax that they enjoy in Israel, and we will be glad to help guests in this matter.”

The organizators of the tour wanted to present the Jewish state as a destination for tourism, and politics, economics, and other important parts of the state's existence were mostly mentioned in connection with tourism. The participants of the tour were made out to be a kind of “ideal tourist,” discovering Israel's touristic attractions in all of their diversity, including cultural, medical, ecological, beach, wine, culinary tourism. In the short time allowed by the tour, the organizators tried to introduce all of these aspect. The journalists visited Tel Aviv–Yafo, viewed the beauty of the Ramon crater and the Ein Avdat and Timna national parks. In Eilat the journalists were not only able to take a swim in the Red Sea, but to meet dolphins under the guidance of an experienced instructor and to take a camel ride through King Solomon's Gorge. Then there had been a therapeutic swim in the Dead Sea, a  hike up to the majestic ruins of the Masada citadel, and a visit to the unique botanical garden of the Ein Gedi kibbutz. And, finally, the group toured the capital, Jerusalem, both ancient and modern.

The program also included world-level expositions at the National Museum of Israel and the Masada Museum, an informative meeting with the official representative of the Dan chain of hotels, the family-held wine farm Karmei Avdat, which only bottles some 6000 bottles of wine per year, and different popular restaurants.

During the last evening in Israel, the head of the Germany, Russia, and Ukraine Department of the Ministry of Tourism of Israel Ksenia Kobyakova raised a glass to the goal of having Jewish communities – and Jewish journalists as their important part – aided the development of Israel's potential as a tourist attraction.

As Nikolai Propirniy noted after his return from the tour, “The uniqueness of Israel's tourism is that a very small territory contains an incredibly diverse number of options for the tourist. I've been in Israel many times, on working trips, as a visitor to congresses and conferences, as a guest of my relatives. But this trip allowed me to see Israel in an entirely new way – through the eyes of the tourist. This vision, new to me, was interesting and bright. For this I am grateful – and I think all of the other participants of the media tour are too – to Sofia Kosharovskaya, who was the representative of the Russian Department of the Ministry of Tourism that was directly responsible for organizing our trip, to Uri Galisko, a Ministry worker who had attentively travelled the entire way with us, and to Igor Tribelsky, our guide who provided us with as much information about Israel as he could.”